Signom

High-risk borrowers do not always walk into a loan product blindly as most Lenders would assume. And understanding how and why they choose certain loan products is one of the more underappreciated parts of building a sustainable lending business.

This piece walks through the factors that matter most when designing loan requirements, with a focus on what the evidence shows actually moves repayment outcomes.

This article covers the specific metrics that well-run lending operations track on a weekly basis, why each one matters, and what it usually tells you when it starts shifting.